MicroMentor Success Story

"Chewed for Thought" Gets Help with a Business Plan

Arlene Sevilla		Byron Sun

Entrepreneur: Arlene Sevilla

Arlene admits that she has "always been drawn to entrepreneurship." Her passion for new ideas led to the creation of her business Chewed for Thoughts, which sells edible greeting cards for dogs. Arlene was confident about the strength of her product and its niche for "dog owners who love their dogs," but she needed a stronger business plan and financing. Seeking guidance, Arlene discovered MicroMentor.

Mentor: Byron Sun

A private equity investor, Byron already worked with entrepreneurs to execute their business plans and raise funds. Interested in volunteering as a mentor, Byron searched online and found MicroMentor. Byron strongly believes that "mentoring re-creates the cycle of success" because he has seen that entrepreneurs who discuss ideas with an experienced mentor are better equipped to propel their businesses to success.

Byron finds that mentoring is even more crucial in the current economic situation. "It is important in times like this to give out and help out people in their adventures." He also points out that building small businesses helps the whole economy; developing Arlene's business stimulates different sectors, benefiting others. For Byron, MicroMentor is an opportunity to which he can really apply his expertise and help others.

About Their Match

When Arlene first met Byron, "he really got it." Byron's management experience was just what Arlene needed to help her polish her business plan. He also had the perspective to dispense valuable advice on obtaining financing. "When he started reviewing the business plan," Arlene says, "Byron put so much time and effort into it. I saw his dedication to helping me grow."

Byron's past experience provided Arlene with an insider's view of what would be expected of her business plan. With Byron's help, she focused her plan to make it more appealing to financers.

Both found MicroMentor a great resource that still leaves room for flexibility and creativity. Arlene found MicroMentor easy to fit into her busy schedule and she loved the tailored aspect of mentorship. "You have a personal relationship that is solely for your needs." This personal focus was key in tailoring her business specifically to the dog-lover market.

Due to his personal investment in Arlene's business venture, Byron is rewarded by feeling a part of her success. He appreciates that MicroMentor provided "a good system to put people together and let them grow." Byron and Arlene have not grown alone; Chewed for Thoughts is also growing its own dog fan base.