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For marketing and advertising experts: How to affect a small business revenue during Superbowl season?

Superbowl season seems like a great time to improve small business revenue, but how is it relevant to advertise deals for small service business that would be superbowl related and make a legitimate sale?  Is it necessary to have official products, or is politely paying tribute enough?  Some examples that come to mind would include hawks themed mani-pedis, jewelry or craft (such as hats and scarves) vendors, etc.  Let me know what manners or ethics in marketing come to mind.  Thanks for your input!!

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Your question is a bit tricky. However, your ideas are worth engaging into during Superbowl season. As long as it doesnt violate the copyrights, trademarks and other licenses of the Superbowl and related brands then you are on a safe zone to use designs that are uniquely designed by your enterprise.

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