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help with launch of a new concept.

Expertise requested: Marketing » Product Development

Hi. I need help to proceed with an idea of a product that is out there, but not in the way i have reassembled the pieces so to speak. And added some new. This is a new and more fun to do work out, and there is a big market for this worldwide. So i know that if i go ahead and have this product made, "as i see it" i will know that anyone with the needed cash for a launch of this product could be produced/manufactured and then marketed in a fast and efficient manner, and i would sort of have lost the game right..!? So i am wondering is it a question of marketing or?. Further more i wonder about patents, i hear it is not important as it can be done slightly different and then your patent does´t hold up anyway. Or is it necessary to have such a patent, to prevent direct copying or why? in this case, a device i have designed made of metal, for a home training kit containing elements from the existing market. I guess there is a link between these two problems and i hope someone can help.

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