Q. how well does google adwords work for boat web site where you dont purchase on line
I ve noticed that new car and boat delers use google adwords but used car and boat dealers dont. We are trying it now but of course our product is one that buyers wont just purchase on line. They might see it on line , but thay always come in person th make a buying decision. Even with google analitics, its hard to track click to actual sales. comments?? Is it worth it in my type of business
Area of Expertise: Sales
2 answers | Asked on 11/27/10 by:
al hayes
des moines, wa, United States
Answers
Jonathan Coreil
Richardson, Texas, United States
From a name recongition perspective (marketing) it would help you a lot to use google adwords. In your industry however, it would be sunk cost and you would have to ask yourself what is the goal besides getting your name out. The answer to that question could be something like "to establish the company name as a quality used boat reseller" or "to become the leading authority in the region on a type or multiple types of boats".
One strategy that you could try is to link the ad to a link on your site that displays your company's differentiators. But to answer your question, Google Adwords is effective for every business in this day and age because the internet is such an effective marketing tool. Just set your Google ad budget correctly and you will control the amount of risk you are assuming.
Posted on 12/05/10
Shriyans Management Consultants Ltd
VSP, India
Google adwords proves effective when your offers seems nice and tempting.
So,make sure if PPC campaign needs to be used then you need to get ready to create some good offers which will attract visitors to click your ad and visit the site.
We,have been doing PPC for several clients and noticed that even location is also considered important along with good keywords that are used in the ads.
Posted on 02/16/11
