Q. what is the best way to sell a gym membership
Area of Expertise: Sales
1 answer | Asked on 05/10/12 by:
middle village, NY, United States
I think one way is to have limited membership, like 5 or 7 days trial membership. What you can do differently than 24Hour Fitness, let's say, is instead of just giving people free passes to use the gym, work with them to establish an "action plan" that encourage them to experience your best sellers during that 5 or 7 days trial. You can also have gratis for referral. For example, current member can get a 30 minutes free session with a personal trainer for every x amount of referral that register for a membership. OR, if you bring x amount of friend to register for the trial membership, you get x minute of free session. This way, you can utilize your existing members to advertise and bring you foot traffic. Good luck.
Posted on 05/15/12