Q. My question is about customization of a training product. I've worked with very large inside sales and customer service teams and with sizable field sales groups.
I have a model with an outstanding solution for negotiation in the inside sales/customer service world, and I don't know whether to approach by industry or create a more generic demo, and risk missing out on the impact I could have had using the former. I have spent much time on this, and now the moment of approach feels like a diving board that's too high. I've been very successful designing and implementing projects with huge roi, or recouping lost revenue, on someone else's payroll... Now I'm on my own and I don't want a missed opportunity from not doing all of my homework.
Area of Expertise: Marketing
3 answers | Asked on 05/03/10 by:
Sharon Jones
Saint Joseph, MO, United States
Answers
Kay Frazer
Citrus Heights, CA, United States
It wouldn't be fair to answer this question without details and correct information because there is a benefit to both sides, if you'd like I would be happy to discuss this in more detail to help you with a solution. Contact me if you'd like to.
Posted on 05/07/10
Scott Fitkin
Mount Pleasant, SC, United States
Without full knowledge of you situation, I would suggest you lower the diving board by sticking with industry (ies) you feel most comfortable with as a start. As you enjoy early successes, look to similar industries amending your product as you expand your markets. Depending on your resources for sales, this approach also allows you to target better and not over extend yourself. Just make sure your targeted market is large enough for your expected hit ratio.
Posted on 05/11/10
Purathatil Krishnan
Omaha, NE, United States
If it is not too difficult to do, I would build a generic one and an industry specific one. Use the generic one and offer the industry specific one as appropriate.
Posted on 10/25/10
