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Q. What are good strategies for choosing a business name?

I'm getting ready to start a green/sustainable development business and trying to decide on a name.  Looking for general strategies.  Trying to decide whether to err on the descriptive side or use something more unique for a name.

Thanks,

Jeffrey

Area of Expertise: Marketing

4 answers | Asked on 06/14/10 by:

Jeffrey Tufenkian

Jeffrey Tufenkian

Portland, OR, United States

Answers

Uditi Vyas

Uditi Vyas

Norristown, PA, United States

Hello, possibly I would list all those come to my mind and then see which one strategically fits best to the business. Further you would also think of how could you build this name as a brand ambassador of the services/products you offer.

 

Hope this helps.. feel free to contact at uditivyas@gmail.com with more questions/concerns.

 

 

Posted on 06/15/10

Mario Rosario

Mario Rosario

Palo Alto, CA, United States

I would choose a name that is not too descriptive to your initial business model. Product lines or services do change over time. There is a local business whose name no longer fits the business model, so it's name was eventually changed to just it's initials. But now nobody know what those initials stands for.

There are some guidelines for comming up with a good name, just do a search online. Hope that helps.

Posted on 06/15/10

sharon lu

sharon lu

San Francisco, CA, United States

Halo Jeffrey

 

My recommendation is to search, search, and setup a google alert for some of the names you have in mind and run the search to make sure the name is not yet taken; and also you want to search the local database and maybe www.dnb.com too just to make sure your company name will be unique and later you can trademark that.

 

Best wishes

Sharon

Posted on 09/15/10

Janet Wentum

Janet Wentum

Scranton, PA, United States

These are two a good free tools to help you choose a good name for your business -

http://demo.sitesell.com/freebusinesstools.html

http://searchit.sitesell.com/freebusinesstools.html

I wish you all the best.

I would appreciate feedback on how useful you found this reply and what you decided to do.

Thank you.

Janet W.

http://www.ebusinessstartups.net

Posted on 10/11/10

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