MicroMentor Blog | English

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MicroMentor Builds Bridges Toward a More Diverse Community

Sabrina Jean Baptiste launched Blackandexxtraordinary Designs to fight the stigma against mental health and increase access to mental health resources for African American & Caribbean communities. Read more about Sabrina & discover four more awesome Black women-owned businesses from our community.
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Introducing the Larson Award

Congratulations to mentor Ken Larson for being both the winner and the namesake of our new annual award: The Larson Award for Outstanding Service in Mentorship. Read more about Ken and why he loves mentoring.
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Growing in MENA Region with Support from Google.org

MicroMentor is proud to expand our reach in the MENA region with the support of Google.org. As an innovation of Mercy Corps, our easy-to-use business mentoring platform will continue to provide crucial support to help small businesses build resilience and adapt to survive, retain jobs, and position themselves for recovery and growth through virtual mentoring.
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Taking the Leap

January is mentoring month and to celebrate we want to share a story about the impact of mentoring from our community. Krista Robinson is an American entrepreneur who had just taken the leap to launch her business when the COVID-19 pandemic shuttered the United States. Her mentor, Amanda Mailey, has helped Krista hone in her messaging and build out a go-to-market strategy specifically to help dance studios in peak moments of their business. And with the pandemic, that meant pivoting services towards preparing studio owners for virtual dance classes.
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Three Entrepreneurs Navigating COVID

COVID-19 has struck a devastating blow to small businesses, and we have heard many stories of the incredible hardships faced in every corner of the world. At the same time, we have found hope and inspiration in stories of courage, resiliency, and strength from our community. Read more about how 3 entrepreneurs from around the world have been using the pandemic to launch, pivot, and grow their businesses.
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Building New Opportunities

Cera wanted to give back to her home community in Kenya after finishing university in the United States. Harnessing the rich natural resources of her home in Kenya, Cera founded Ecodunia, producing bags and wallets that are ethically made, sustainably sourced, and that empower Black communities. With her mentor's help, Cera has honed in where her business is going.
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Positioning Yourself for Success

Sometimes positioning your business’s brand means building and leaning on your personal brand and reputation. That’s what mentor Eric Jude helped Australian marketing expert Amadou Doumbia learn when he decided to launch his own agency.
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Financials Are Your Co-pilot

In times of crisis, effective cash management will either make or break your business’s survival. During the pandemic, Mentor Hanna Obersteller worked with Nigerian entrepreneur Salman Olawale to build a more resilient model for his laundry business through financial management and planning. Here, Hanna speaks more about navigating and understanding the role finances play in your business's growth.
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Finding Opportunity

Sometimes a crisis forces us to change course and pivot our business. Mentor Vibhas Sen (a brand & marketing consultant, frequent TedX Speaker, and Paralympian) helped an entrepreneur do just that—and in doing so helped them manage to far exceed their original goals even in light of COVID-19.
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Dear Entrepreneur: How Are You Feeling These Days?

How are you feeling these days? For many of us, our optimism and hope varies day by day. What comes next? Can my business survive? What will my community look like when the pandemic is through? Mentor Eleftheria Egel, PhD, shares her advice for taking stock, resting, and approaching the challenges so many of us are facing with calmness.
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