MicroMentor Blog | English

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When It Comes to Starting a Business, Age Is Just a Number

Young entrepreneurs bring creativity and adaptability to their fields, but face disproportionate challenges in launching businesses. Read more about how mentoring can help them succeed and discover three young entrepreneurs from the MicroMentor community.
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Three Entrepreneurs Navigating COVID

COVID-19 has struck a devastating blow to small businesses, and we have heard many stories of the incredible hardships faced in every corner of the world. At the same time, we have found hope and inspiration in stories of courage, resiliency, and strength from our community. Read more about how 3 entrepreneurs from around the world have been using the pandemic to launch, pivot, and grow their businesses.
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Building New Opportunities

Cera wanted to give back to her home community in Kenya after finishing university in the United States. Harnessing the rich natural resources of her home in Kenya, Cera founded Ecodunia, producing bags and wallets that are ethically made, sustainably sourced, and that empower Black communities. With her mentor's help, Cera has honed in where her business is going.
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Positioning Yourself for Success

Sometimes positioning your business’s brand means building and leaning on your personal brand and reputation. That’s what mentor Eric Jude helped Australian marketing expert Amadou Doumbia learn when he decided to launch his own agency.
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Financials Are Your Co-pilot

In times of crisis, effective cash management will either make or break your business’s survival. During the pandemic, Mentor Hanna Obersteller worked with Nigerian entrepreneur Salman Olawale to build a more resilient model for his laundry business through financial management and planning. Here, Hanna speaks more about navigating and understanding the role finances play in your business's growth.
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Finding Opportunity

Sometimes a crisis forces us to change course and pivot our business. Mentor Vibhas Sen (a brand & marketing consultant, frequent TedX Speaker, and Paralympian) helped an entrepreneur do just that—and in doing so helped them manage to far exceed their original goals even in light of COVID-19.
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Dear Entrepreneur: How Are You Feeling These Days?

How are you feeling these days? For many of us, our optimism and hope varies day by day. What comes next? Can my business survive? What will my community look like when the pandemic is through? Mentor Eleftheria Egel, PhD, shares her advice for taking stock, resting, and approaching the challenges so many of us are facing with calmness.
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Preparing for Disaster

Does your business have a Disaster Management Plan? A Business Continuity Plan? Learn more about the importance of planning for crises from Vijay Nair, a mentor with over 30 years of experience in the IT industry in the United States, India, and across the Middle East.
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