10 Essentials Every Entrepreneur Needs To Start A Business

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We all love grand visions, but what we really need is solid ground. In the thrill of big ideas, it's easy to forget the principles that keep any venture standing strong.

This MicroMentor blog is your back-to-basics guide, a reminder of the 10 fundamental pillars that power every thriving business. Whether you're a fresh-faced entrepreneur or a seasoned pro, revisiting these basics will lay the groundwork for your success.

Let’s jump in.

1. Business Plan

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A business plan is not just paperwork. It allows you to dive deep into your audience, chart your path, and navigate the financial whirlpools. This living guide adapts with you, keeping you on course and ready for anything.

Let's explore the key elements that make up a comprehensive business plan:

  • Executive Summary: A brief overview of your mission, vision, and solution.
  • Business Description: Unique aspects of your business, industry insights, target audience details, including products and services.
  • Market Analysis: Thorough analysis of the target market.
  • Organization and Management: Structure of your business and key team members.
  • Product or Service Line: What you are providing to your customers, with exact details.
  • Marketing and Sales: Strategies for attracting and retaining customers.
  • Financial Projections: Income statements, balance sheets, and cash flow projections.

Regularly revisit and update your business plan to stay aligned with your goals. A well-crafted plan not only guides your journey but helps communicates your vision to stakeholders, partners, and investors.

2. Workspace

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Bricks and mortar or digital haven? The choice is yours, but nailing your workspace is key to your productivity and success. Let's do a quick overview of your most common options:

Physical Space

  • Tangible, professional, and anchored to one location.
  • Consider ergonomic setups, natural light, and a touch of personality.
  • Your office fortress, where collaboration thrives and clients are impressed.

Virtual Space

  • Freedom to work anywhere, anytime.
  • Perfect for "mobile hustlers" and remote teams.
  • Professionalism still reigns supreme, so, invest in a robust communication system and secure your digital turf.

No matter your choice, cover the basics:

  • High-speed internet
  • Ergonomic furniture
  • Essential equipment
  • Tech infrastructures
  • Personalized touches (art work, plants, whatever you prefer)
  • Meeting space essentials

Remember, your ideal workspace is a reflection of you and your business. Find the balance that fuels your hustle, and watch your success take flight!

3. Mobile Device - Laptop or iPad?

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Think of the choice as if you were in a digital battlefield. Your choice of weapon – laptop or tablet – can make a big difference. It's not just about hardware; it's about how you work best.


  • The battle-hardened veteran. Powerful processing, multitasking champion, and ergonomic keyboard warrior.
  • It's your go-to for heavy lifting, research, and mastering any business tool you throw at it. Windows, macOS, Linux – you name it, it's got your back.


  • The agile ninja. Portable, touch-friendly, and perfect for on-the-go warriors.
  • Presentations, note-taking, and even sales calls – it handles them all with impressive battery life and a business app arsenal.
  • Security? Face ID, Touch ID, and encryption keep your secrets safe even in the heat of the business battle.

The Crucial Ally: High-speed internet. Both laptop and tablet rely on it, so make it your ultimate weapon too.

Choose your weapon wisely. Some warriors prefer the versatility of both. But remember, investing in reliable tech is the real power move.

4. Business Email

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Ditch the generic email and embrace a custom domain email address. Think of it as your digital handshake. Invest in a secure, reliable email hosting service for enhanced efficiency and mobile-friendliness. Remember, your email is an extension of your brand, so make it professional and trustworthy.

A dedicated business email hosting service also boosts efficiency and keeps your clients happy. Mobile-responsive? Check. Scalable as your business grows? Check. Robust backup and recovery? Absolutely!

Investing in a secure, reliable business email is more than just a tech upgrade; it's a trust builder. It shows you take your business seriously, and that's a message that resonates with every client and customer.

5. Notebook and Stationary

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In the age of endless screens, a well-crafted notebook and quality stationery are more than relics – they're launchpads for creativity. Even if it's not your preferred tools, these items are good to consider having around:

  • Stationery Set: Invest in a curated set that reflects your brand and fuels your hustle. Pens, smooth notebooks, eye-catching colors – let your professionalism shine on every page.
  • Notebook Journal: Blank pages aren't just for doodles. This is your personal brainstorming haven, great for sketching ideas and taking notes.

Grab a pen, unleash your creativity, and watch your business take flight!

6. Online Collaboration Tools

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Clunky communication can often slow a business down. Tools like Google Docs, Slack, and file-sharing platforms are your bridge to a collaborative future. Here's why:

  • Google Docs: Edit docs together, in real-time. No more email chains, just everyone on the same page (literally).
  • Slack: Excels in providing a centralized platform for team communication. It's an awesome communication command center to consider.
  • File Sharing Platforms: Efficient file sharing is a cornerstone of online collaboration. Platforms like Dropbox, Google Drive, or Microsoft OneDrive provide secure and accessible storage for files, ensuring that team members can retrieve and collaborate on shared documents from anywhere.

Beyond convenience, these tools are game-changers, and turn remote teams into powerhouse units. So embrace the collab revolution – it's time to connect, create, and conquer, together.

7. Accounting Software

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Say goodbye to late nights with Excel sheets and hello to crystal clear insights. Track expenses like a hawk, generate easy-to-understand reports, and unlock the future of finance. Here are some popular options to consider:

  • QuickBooks: The big league player, catering to all sizes with its comprehensive toolkit. Need invoices? Check. Expense tracking? Done. Financial reports? Boom, you're a finance whiz.
  • FreshBooks: The freelancer's best friend, with a friendly interface and cloud powers. Invoicing made easy, time management on point, and simplicity that frees you to do what you do best.
  • Xero: The real-time money whisperer, giving you instant financial insights from anywhere. Cloud-based magic, automated bank reconciliation, and a versatility that lets you conquer your finances on the go.

8. Payment Processing System

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In this day and age, quick and easy transactions are preferred by most. CashApp, Zelle, PayPal, and Square are some of your digital allies for seamless payments, happy customers, and a thriving business.

Think of them as your financial allies, each offering unique strengths:

  • CashApp: Peer-to-peer payments & business transactions made simple. Cash cards, instant transfers, and a user-friendly interface - your financial BFF.
  • Zelle: Bank-to-bank transfers at light speed. Integrated with major banks, it's all about real-time cash flow and happy customers.
  • PayPal: The online payment OG. Processing orders, invoicing, credit cards, secure balances - it's a one-stop shop for convenience.
  • Square: Mobile payments that rock. Square's online tools and POS systems are game-changers for any business.

Think security fortress, safeguarding your data with encryption and responsive customer support on call. It's not just a tech upgrade; it's a strategic move that streamlines operations, boosts customer satisfaction, and paves the way for your business to soar.

9. Marketing Materials

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In the noisy marketplace, your business's voice needs to rise above the rest. Enter marketing materials – the visual symphony that sings your unique story. From brochures to business cards, every element plays a crucial role in crafting a compelling narrative that resonates with your audience.

  • Brochures: Captivate clients with beautiful design and brand essence before they turn the page. Ideal for events!
  • Flyers: Targeted bullhorns for promotions, events, or launches. Make them pop with color and clear calls to action to grab attention.
  • Business Cards: Pocket-sized brand ambassadors. Show professionalism with a well-designed card featuring logo, name, and contact details. Bonus points for scannable QR codes!
  • Menus: High-quality images, mouthwatering descriptions, and intuitive layout tell your story. Make it visually appealing and easy to navigate. (If it applies to your business of course)

Your brand isn't just a logo, it's an orchestra. From flyers to social media, every element plays a vital note, harmonizing into a melody that resonates with your audience. Remember - consistency across all elements is key here!

10. Logo and Branding

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Your logo is the cornerstone of your visual identity. It is often the first point of contact between your brand and your audience. This is another basic the requires consistency.


A well-designed logo follows these key tips:

  • Visual Hook: Your logo is your brand's first impression, so make it memorable, versatile, and eye-catching. Think recognizable across all sizes and platforms, from website to wallet.
  • Stand Out, Fit In: Your logo should be unique and grab attention, but also resonate with your audience and capture the essence of your brand.
  • Skip the DIY: Ditch the logo maker and invest in a design pro. They'll craft a logo that truly reflects your brand spirit and sets you apart from the crowd. Your business deserves a masterpiece, not a generic sticker.


And finally... branding. This not so simple basic is all about crafting a distinct identity that sparks memories and sets you apart.

  • Beyond the Logo: Your brand isn't just a picture, it's your purpose. Define what makes you unique and how you make customers' lives better. It's your guiding star.
  • One Voice, Many Platforms: Speak the same language everywhere, from website whispers to social media shouts. Consider what the voice of your brand will be (tone,
  • Spark the Fire: Don't just sell, connect. Share your story, values, and passion. Build a community around your mission and watch your brand ignite hearts, not just wallets.

Investing in your logo and branding is an investment in your future. A strong brand identity will attract customers, build loyalty, and ultimately propel your business forward. Remember, the most successful brands are those that stay true to their values, connect with their audience, and consistently deliver on their promise.


With these 10 MicroMentor essentials in your arsenal, you're well on your way to launching a successful and thriving business. Remember, it's a marathon, not a sprint. Be patient, stay focused, and embrace the journey. The world awaits your unique voice and the value you have to offer. So, go out there, conquer the market, and make your entrepreneurial dreams a reality.

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