Okay, I'm gonna go on a limb and say that if you're reading this, you are probably interested in pursuing a marketing career (for god knows what reason), or perhaps you are an entrepreneur who could use some "marketing magic" to grow your business.
Whatever it is, great marketers have an ace in the hole -hold on, scratch that. Great marketers are Ace's of all trades.
They have holistic skills and traits that truly make them excel in the advertisement world, and today I'm giving you my TOP 4. My hope is that if you see yourself reflected in most of these skills, then you'll have a pretty good chance at success as a marketer.
What exactly is creativity? True story, back in school I thought of myself to be the most boring kid around. Couldn't even draw an original character if you asked me. In fact, if you did, I would've probably copied something I watched on TV.
Who would have thought? Creativity is essentially that! Being a thief, a great one, to be exact.
There's nothing entirely original in this world, everything is an iteration, and understanding that fact will change your perspective on creativity. The fact is you only need to take what already exists and make it different, better if at all possible.
Nowadays, that's precisely what I'm up to most of the time. Analyzing the market for ideas (that worked before) and giving them a twist that will (hopefully) make them better.
Look, there are people who believe that everything happens for a reason and are content to leave it at that. If that's you, then the game is pretty much lost.
To be a great marketer, you must go deeper, into the nitty-gritty of why did the dominoes fell into place just the way they did. My best guess it's that this is an innate trait, you either have it or don't. The important thing to remember is all great marketers do.
Boy oh boy could you tell me what happened to the cat? I tell you what, curiosity didn't kill it, it actually made it stronger.
Or at least that's how it works for us marketers. Curiosity takes many shapes and forms around our lives. Sometimes it means to read a book about our industry, others to talk about movies and why the sun is looking weird today.
It's peculiar, but curiosity is more of a power source for great marketers. It keeps our brains energized, full of ideas and, clear of the mundane nature of working on a specific project for too long.
Finally, and I know you don't hear this too often, great marketers hold their ground and take risky positions.
Great ideas are not always socially accepted, in fact, they can be disruptive. Great marketers lead with them.
They not only convince their audience, but also their teams to rally behind them. It's not always easy, and it can be a risky endeavor, especially as new ideas can fail as typically as they tend to succeed.
But in the end, their bold statements and positions can move the world forward, and it's definitely a trait that needs to be trained and refined with time. Leaders are born as much as they are made.
And there you have it, my take on what traits you'll need to succeed in the marketing game. If you identified with most of these, then you're probably in the right place. To me, applying our strengths is the ultimate way to find success in our fields of labor.
So don't sweat it! It's likely you'll find the right pieces to what makes “you” truly an asset.