My background as an entrepreneur
My current challenges
NOTE: I recommend that you first read the overview of my organization listed below under "About my venture"
More than anything, I believe I need from my mentor an overarching plan to help me move forward with my goals in the best possible way
With my organization "The Zen of Hollywood", I have written a comprehensive, practical, entertaining, and inspiring "life course"---in the form of six books---that provides the most essential elements necessary for people to achieve the life of their hearts' desires. I need help developing a viable business plan and marketing strategy in order to sell my books and accompanying video seminars (there will eventually be a video seminar for each book) to English-speaking self-help markets, mostly in North American and northern Europe. In the long run, I would also like to sell coaching services and speaking engagements.
Yet, my vision is much greater than just selling books and seminars. My long-term vision is to turn my website into a "media channel" of sorts which would feature not only the life lessons that I and the general public extract from movies but also interviews of actors and directors detailing the positive messages they themselves find in various films. The idea is to create a "one-stop shop" for the foundational concepts, tools, and exercises necessary to help people establish a life of true happiness through authentic living---all inspired through movies as well as the people who create and act in them.
In short, I believe I have a solid product with a unique selling proposition: personal growth that can be fun and effective. But I need the appropriate pieces to bring my business to fruition. Regarding the selling of my books and seminars, I believe I need guidance in terms of branding, market research, advertising and promotion, and social media. I need a business plan that can give me low-cost tips that will allow me to generate traffic organically to my website but also a plan to promote my products through social media.
Yet, I don't think I can fulfill the creative, marketing, and financial aspects all on my own. My budget is very limited right now. Therefore, I likely need assistance in finding potential business partners and investors. I have registered with a few websites pertaining to both, but so far with no results.
Actions I’ve taken so far
I have written a life course in the form of six books. I have created a website that features a description of this course (and each book) as well as a blog. I have tried to generate traffic organically through blog and Facebook posts as well as YouTube videos with little success. I have worked briefly with a couple of digital marketing strategists, but with few results.
My future goals
My goals are to take actions that will allow me to sell my books and eventual seminars. And, as previously stated, my mission is to create a "media channel" that will attract visitors looking to be inspired through the positive messages contained in film and who might wish to share what they found to be inspiring in specific films.
My motivations to work with a mentor
I am motivated to work with a mentor who could guide me with either a general plan and/or specific recommendations. I hope to use his or her experience, wisdom, and expertise to help me achieve my goals.
About my venture
The Zen of Hollywood Started 2017
ORGANIZATION: The Zen of Hollywood TYPE: Personal Growth, Education, Self-help (online) LOCATION: Online (no physical address; I live in Spain) USP: website that extracts life lessons from movies/personal improvement that is interesting, entertaining MARKETABLE PRODUCTS: series of six books ("life course"), coaching sessions, speaking engagements TARGET MARKET: (estimate) English-speaking, spiritually oriented, self-help lover, mostly female, 28 - 50, living North America FOUNDER: David MacKay CHARACTER: passionate, creative, driven, authentic, sincere, professional, works best on team NEEDS: branding upgrade, business plan, digital marketer, pitch deck? WISH LIST: business partners, financial investor, mentor CURRENT STRUCTURE: website and social media accounts, including Facebook, YouTube, and Instagram FINANCES: very little capital to invest (thus the possible need for investor/business partner(s)) SHORT-TERM GOAL: generate healthy traffic to website/sell books (and eventually downloadable webinars) LONG-TERM GOAL: possibly converting website into media channel dedicated to improving lives through film/conduct interviews of Hollywood actors as a way of motivating public to positive life changes
The Zen of Hollywood is a personal growth business dedicated to helping people improve their lives by extracting critical life lessons from Hollywood movies as they reflect universal life principles from the world's wisdom traditions. Just as a house must have a solid foundation, I believe we must get "back to the basics" by integrating these principles into our lives so that we can overcome our challenges, find inner fulfillment, and realize true personal success. All done in a practical, yet entertaining and inspiring manner.
To this end, I have created a "life course" which presents 15 of the most important life principles---such as personal authenticity---each illustrated by the analysis of a popular Hollywood movie (to facilitate understanding and make the learning process more fun) and followed by effective exercises designed to internalize and implement these principles.
Countries of operation: Sweden, United Kingdom, Spain, United States of America, Denmark, Belgium, Canada, Germany, Norway, Netherlands