My current challenge is finding more customers via social media channels. Getting the right staff to add up as am a self taught craftsperson and need to teach these skills to them. We have a great product and are selling but need more customer base.
Actions I’ve taken so far
So far we sub contract some aspects of our work so as to keep some little parts that core to our brand. Our clients buy because they know they don't intend to see our products flooded in the market space. The challenge is that we can't scale up in terms of production.
We also invest money buying off stock (which givesnus plenty inventory) so that we can have sole rights to certain pieces.
My future goals
To be a one stop.shop(gallery space) for all things handmade.
My motivations to work with a mentor
To gain clarity and direction basically. To learn new ways of doing things better to aid productivity and efficiency. We already have a good product in the market, it just needs some leverage to maximise its potentials.
About my venture
We are an accessories company hand crafting original and exclusive pieces for a targeted segment that desires personalised products. These include but not limited to bags, wallets, flip flops, hair pieces etc.