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My full assessment

Set up and Planning

  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Neutral
  • Neutral

Market Research

  • Neutral
  • Confident
  • Neutral
  • Neutral
  • Not confident

Finances

  • Neutral
  • Not confident
  • Not confident
  • Neutral

Sales

  • Confident
  • Confident
  • Confident

Operations

  • Confident
  • Confident
  • Confident
  • Confident
  • Confident
  • Confident
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[CI]
  Mentor Sacramento » Carlsen Center

Christy Innouvong Entrepreneur

Location
Charlotte, North Carolina, United States of America
Venture Industry
eCommerce/Online Sales
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Our business plan and model is very convoluted. We have a unique product, however, it's very vulnerable as it relies on other companies to keep us going. It's not a sustainable model, and we're looking to pivot/expand in the future as the world opens back up and the demand for a subscription box is not needed. We do not have a marketing budget as we're not yet turning a profit and use social media as our only means of advertisement.

I would love assistance on strategic planning, scaling, and marketing. Additionally, I'd like to focus less on fulfillment and procurement so I can turn my attention to outreach and sales.

Actions I’ve taken so far

We have scaled back on product development (where we've lost $) and also increased prices due to shipping and inventory issues. We've hired a VA and let go of one employee that was not growing at the pace we were.

I am joining a peer-to-peer entrepreneur group and taking several online courses for start-up founders.

My future goals

  • Open an offsite fulfillment + community center
  • Streamline inventory/procurement process -- working with set distributors
  • Hire an accountant, lawyer, and manager
  • Scale to be a "one-stop-shop" for Southeast Asian community
  • supplier lists for corp orders
  • all branding consistent
  • raise capital

My motivations to work with a mentor

I am new to the business and e-commerce space and in need of some guidance and focus. Realistic goal setting and manageable tasks to be held accountable for would be helpful as I'm often the only one running things. As a small biz owner, you're often wearing 20 different hats and you must be your own cheerleader and in turn, become your biggest critic. A neutral person to bounce ideas off of that has been in a similar position would be a huge help.


About my venture

Tuk Tuk Box Started 2020

Tuk Tuk Box is a mission-driven specialty food brand offering curated Southeast Asian boxes and products. We partner with vetted small business owners and local farmers to share carefully crafted ingredients and recipes from our own community.

Countries of operation: United States of America