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My full assessment

Set up and Planning

  • Created a business plan
  • Confident
  • Confident

Market Research

  • Neutral
  • Very Confident
  • Confident
  • Neutral
  • Not confident

Finances

  • Neutral
  • Confident
  • Neutral
  • Neutral

Sales

  • Very Confident
  • Confident
  • Confident

Operations

  • Neutral
  • Neutral
  • Neutral
  • Neutral
  • Confident
  • Confident
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[NM]

Njabulo Maxwell Entrepreneur

Location
Johannesburg CBD, Gauteng, South Africa
Venture Industry
Wine/Spirits
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

My current challenges are getting my liquor license to actually start making and selling my alcohol . It quite expensive to get the license in South Africa and it requires a lot of steps and processes before actually applying for it. My second major challenge is getting financing to startup my business , and lastly my major challenge is getting understanding how the industry works. I've done a bit of research over the years but it has been more on the production and creation of my brand.

Actions I’ve taken so far

I'm more on the starting point in my business journey . The steps I've taken is to do a lot of research on the industry and draft strategies on how the business will run. I've reached out to potential investors that can help me kick off the business in terms of actually producing the alcohol . I've signed with 3 night club that will partner with me in the selling of my alcohol .

My future goals

To create a brand that truly tells a story about the African life. To promote healthier living by creating a new and innovative product that will will be healthier and more enjoyable. To grow this brand onto national levels in terms of distribution, brand awareness , sales and business growth.

My motivations to work with a mentor

I believe that working with a mentor who's far knowledgeable and has much experience in the liquor industry especially in the rum and wine industry will catapult me into success and a higher level of business success. A mentor will guide me on how l must do things and be my reliant source of guidance. Working with a mentor will give me a sense of confidence in what I'm doing in my business.


About my venture

O'bel RumCo.

An African inspiration and representative of modern African culture and youthful exuberance. O'bel RumCo ( O'bel Rum company ) - is a lux premium brand that creates distinct tasteful and healthier alcoholic beverages . A unique healthier spirits business that is solely focused on creating delicious ( sweet , smooth and no bitterness) and healthier spirits

Countries of operation: South Africa