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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Confident
  • Confident
  • Not confident
  • Confident
  • Neutral

Finances

  • Not confident
  • Not confident
  • Confident
  • Confident

Sales

  • Confident
  • Confident
  • Very Confident

Operations

  • Very Confident
  • Confident
  • Very Confident
  • Neutral
  • Confident
  • Confident
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[KS]

Keaton Smith Verizon Digital Ready Entrepreneur Mentor

Location
York, Maine, United States of America
Venture Industry
eCommerce/Online Sales
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I have a couple DTC brands that I have struggled to get headway in sales for over a year after a close to 1MM 2020. Most advertising ends up with negative ROI. I need to nail my customer values.

Actions I’ve taken so far

Spent several thousands in FB ads, tried organic TikTok content, Pinterest ads, email campaigns and some influencer campaigns. Hired expert marketing agencies.

My future goals

1MM+ near term revenue with increasing market share. Eventually, multiple businesses running at a 5MM annual level.

My motivations to work with a mentor

I'm not the most experienced or smartest person in the room. I need help identifying the most focused ways forward.


About my venture

Haven Holdings Started 2021

Micro private equity currently focused on e-commerce, ideally moving into SaaS

Countries of operation: United States of America