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My full assessment

Set up and Planning

  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Not confident
  • Not confident

Market Research

  • Neutral
  • Neutral
  • Neutral
  • Neutral
  • Not confident

Finances

  • Neutral
  • Not confident
  • Not confident
  • Neutral

Sales

  • Confident
  • Confident
  • Confident

Operations

  • Confident
  • Confident
  • Confident
  • Confident
  • Confident
  • Confident
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MR

Mayoni Ranasinghe Entrepreneur

Location
Canada
Venture Industry
eCommerce/Online Sales
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I got the first batch made in Asia, which included purchasing the fabric, printing and sewing the finished product. However, because of large MOQ, I only had enough funds to purchase one print and one style. So currently, my store has just one nightgown (in 4 different sizes) with the same print and I have over 1200 units. The few customers I did have loved the fabric and the print and I currently have a 100% 5 star review (after having sold around 40 to 50 units) so I know that this is a good product. However, I feel that, as a clothing store, there is no credibility when I just have one style/print to offer. So I am now looking to expand but cannot afford to just purchase another large batch of clothing in just one more print/style. Now I am looking to purchase this fabric from within Canada but so far, I haven't been able to find exactly the fabric I want. The other issue I have is getting the fabric printed and also getting it sewn. So basically, even though I started the business over a year ago, I am now back down to sourcing because I am looking for vendors all over again and I feel so disheartened and want to give up everyday. What keeps me going is that I really feel this is a good product. Just feel overwhelmed and discouraged.

Another of my greatest challenges is being productive. I am a single mom of 3 and my salaried job is one that I do from home. So I am constantly struggling with how much time to put into my business, my work , my kids, household etc. I think that if I could get more organized, I could really make use of every minute of time I have.

Actions I’ve taken so far

I'm in touch with 2 fabric manufacturers who can make different blends of fabric so it would not be the same as my previous fabric. One of them is sending me a sample while the other one doesn't even have samples so I would have to manufacture without ever even checking what the fabric is like.

My future goals

Increase my inventory choice. Currently, I have a large amount of inventory in just one style and print and I need to increase the choices I provide. Start marketing - currently, I am not doing any marketing (except having a YouTube channel but my rate of adding videos is only around once or maximum twice a month - they're animated videos for kids and they take a long time to make). Get my product into premium stores. Increase the price of my product. Currently, I have under-priced it (of course, I would still make a profit but I feel that I have to increase it by 25%)

My motivations to work with a mentor

I think one of my biggest challenges is my feelings of defeat and discouragement. I would love to be able to work with a mentor who has 'been there ' and come out successful and is able to give me some inspiration.

I would also love to get some tips on how to organize my thoughts/time and also run my business based on the numbers instead of just creative energy and emotion!


About my venture

Jammiespree Sleepwear Started 2018

Children's sleepwear regulations in North America are such that kids' loose-fitting sleepwear have to be made of flame retardant material (either polyester or be treated with harmful flame retardants). I learnt this when my daughters were little and kept asking for nightgowns. I wanted cotton but couldn't find any which hadn't been chemically treated. I found a fabric blend of cotton and acrylic which is inherently flame retardant without chemicals and this is what my sleepwear is made of.

Countries of operation: Canada, United States of America