Casey Jones Entrepreneur
- English
What I need help with
My background as an entrepreneur
My current challenges
I am currently in the development stage—my app is halfway done being developed. I've been doing everything myself so far, and could use help expanding and reaching new potential users. My primary marketing strategy will be traditional (i.e. posters, stickers, guerrilla marketing) but would like to create interest/buzz in other cities to get a hold of the market.
Actions I’ve taken so far
So far I've been posting on Instagram (since Jan 2021) but recently got on TikTok (neither has a big following). My Instagram (linked) is focused on creating a community and posting informational content whereas my TikTok is personal, behind the scenes, and fun/goofy content. I try to keep a consistent posting schedule but am finding that I don't have time to commit in creating consistent content.
My future goals
My goal is to create a community of users who would use the app. I'm inspired by brands like DuoLingo on TikTok because they've created a community of people who weren't even in their target audience. I think they do that by creating funny, relatable content with their mascot. I think there is a way I can do something similar without directly copying.
My motivations to work with a mentor
Hoping a mentor's expertise will lead me in the right direction to growing and expanding my startup. Aforementioned, I'm doing this all by myself, and could use some guidance on how to approach a business social media. Personally, I'm always on social media so I'm aware of the trends and memes but need guidance on how to translate that to a business account.
About my venture
Hopp Social Started 2022
Hopp Social is a social app focused on bringing people together—face to face again.
Countries of operation: United States of America