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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Confident
  • Very Confident

Market Research

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  • Very Confident


  • Confident
  • Very Confident
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  • Very Confident
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  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
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Idowu Ejere Entrepreneur Mentor

Location Abuja, FCT, Nigeria
Mentor Industry Beauty/Hair/Cosmetics
Venture Industry Beauty/Hair/Cosmetics
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

  1. Pivoting since the covid-19 pandemic has been forestalled by slow economic growth and poor consumer purchasing power.
  2. Low investment opportunities from angel investors, Vcs and private equity partners due to low data and information on the beauty sector.

Actions I’ve taken so far

  1. Increasing brand awareness through activations and other marketing activities.
  2. Participated in 2 accelerator programs
  3. Establishment of a social enterprise to improve access to data on the beauty industry.

My future goals

To establish Esteem Royale Cosmetics as the preferred global cosmetics brand out of Africa.

My motivations to work with a mentor

For leadership guidance and knowledge sharing.

About my venture

Esteem Royale Cosmetics Started 2013

Esteem Royale Cosmetics is a multiple award winning women-owned Nigerian premium skincare brand offering brightening and anti-aging skincare products for the discerning customers. In 2019, we became the first Nigerian company to win at the Pure Beauty Global Awards when our Goat Milk Soap was selected as 'Best New Bath and Shower Product'. Operating out of Abuja, we are also the first Nigerian skincare brand to have operated a fully e-commerce store when we launched in 2013. Our products are currently sold at select Medplus outlets and other independent stores nationwide. We also ship to 9 countries currently.

Countries of operation: Nigeria

How I can help

My professional background

Idowu Ejere is co-founder and CEO of Nigeria'a multiple award winning premium skincare brand, Esteem Royale Cosmetics. Prior to becoming an entrepreneur she pursued a career in international development as a policy analyst and C4D specialist.

How to work with me

What I can offer

If you are looking to start a business in the beauty and personal care industry, I can offer you guidance on business startup, sourcing suppliers and route to market.

My expectations for a successful mentoring relationship

Someone who is willing to put everything learned into action.

How entrepreneurs can prepare before we start

An open and ready mind. Know what you want to do and how you think I can help you achieve that in the quickest possible time.