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My full assessment

Set up and Planning

  • Created a business plan
  • Assessed the value of the market
  • Interviewed potential customers
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Confident
  • Confident
  • Very Confident
  • Confident
  • Neutral

Finances

  • Confident
  • Confident
  • Confident
  • Confident

Sales

  • Confident
  • Very Confident
  • Very Confident

Operations

  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
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[RS]

Ruth Smith Entrepreneur

Location
Bolingbrook, Illinois, United States of America
Venture Industry
Retail
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

HMIF’s biggest challenges have been: 1. Identifying and hiring an experienced designer who can take my ideas and develop and sketch them. 2. Identify a manufacturer that has the infrastructure and capabilities to produce products in large quantities. 3. Identifying an experienced technology and internet consultant in web development and social media.


About my venture

Hey Mom, It Fits! Started 2010

Hey Mom, It Fits! (HMIF) designs and sells fashionable, quality plus sized children's clothing. What makes us so unique is that our fashions are proportioned to their height and are age appropriate.The company’s mission is to produce fashionable and high quality clothing for plus-sized children ages 5 to 12 that fit proportionately to their heights. The clothing line includes casual, dressy and sporty wear. Fabrics include a variety of denims, chiffons, polyesters, spandex and cottons.

Countries of operation: United States of America