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Cynthia Moses Mentor

Location Nairobi, Nairobi, Kenya
Mentor Industry Digital Marketing/E-Commerce/Social Media
Languages spoken
  • English
Recent Activity

How I can help

My professional background

Highly motivated and results-driven Social Media Manager and Marketer with 4 years of experience in creating and executing successful campaigns for a wide range of industries. My background in Communication and PR, as well as my experience as a journalist, has equipped me with the skills to develop and implement effective strategies to increase brand awareness, engagement, and conversions. I am an expert at crafting authentic and compelling stories to build brands through unique and engaging content. Strong analytical skills and ability to measure and report on the success of social media campaigns. Exceptional team player and collaborator with excellent communication and project management skills. With my keen understanding of the power of storytelling, I am committed to constantly seeking new and innovative ways to stay ahead of the game in the ever-evolving world of social media marketing. As the famous quote goes "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." - Steve Jobs


How to work with me

What I can offer

Strategy development: Helping others to understand the importance of having a clear and effective social media strategy, and providing guidance on how to develop and implement such a strategy.

Platform optimization: Assisting others in optimizing their presence on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

Content creation and curation: Providing guidance on how to create and curate high-quality content that resonates with target audiences, and how to use different types of content (e.g. video, images, infographics) to achieve different marketing goals.

Engagement and community management: Teaching others how to build and engage with a community of followers on social media, and how to use engagement tactics such as contests and giveaways to increase brand awareness and drive conversions.

Analytics and measurement: Assisting others in understanding how to measure the success of their social media campaigns using analytics tools, and how to use this data to improve future campaigns.

Training on the latest trends, tools and techniques in social media marketing and management.

Personalized coaching, guidance on specific social media platforms, campaigns or projects.

Support and accountability as you implement the strategies and tactics you learn.

Access to a network of other professionals and experts in the field.

Tailored feedback and suggestions on how to improve your skills and achieve your goals.

My expectations for a successful mentoring relationship

Open communication: My mentee should be willing to communicate openly and honestly with me, and be receptive to feedback and suggestions.

Active participation: Be actively engaged in the mentoring process, and take initiative to set and achieve their goals.

Willingness to learn: Should have a strong desire to learn and grow, and be open to trying new things and stepping out of their comfort zone.

Professionalism and punctuality: Should be professional in their interactions, and be punctual when it comes to scheduling sessions and completing tasks.

Mutual respect: Should show respect for my time, expertise, and experience, and I should in return respect their opinions, ideas and perspective.

A shared understanding of goals and expectations: We both should have a clear understanding of what the mentoring relationship is intended to accomplish and how it will be structured

Flexibility and adaptability: The mentoring relationship should be flexible and adaptable to the mentee's needs and goals as they change over time.

A non-judgmental attitude: My mentee should feel comfortable to express their doubts, mistakes and challenges without fear of being judged. It's a sage learning space with me.

How entrepreneurs can prepare before we start

Identify specific goals: The entrepreneur should have a clear understanding of what they hope to achieve through their social media efforts, such as increasing brand awareness, driving website traffic, or generating leads.

Conduct an audit: The entrepreneur should conduct an audit of their current social media presence, including their social media accounts, website, and existing content. This will help identify any areas that need improvement and give me a better understanding of the entrepreneur's current strengths and weaknesses.

Understand their target audience: The entrepreneur should have a deep understanding of their target audience, including demographics, interests, and pain points. This will help me develop strategies that are tailored to the entrepreneur's specific audience.

Research the competition: The entrepreneur should research their competition, including what social media platforms they are using, what kind of content they are creating, and how they are engaging with their audience.

Get comfortable with analytics: The entrepreneur should familiarize themselves with basic analytics tools, such as Google Analytics, and understand how to track key metrics, such as website traffic and social media engagement. This will allow me provide more meaningful feedback and suggestions.