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First, what is your book about? What is its price?
Report Marv's answer
Hello, ..My book is about how i made it from being a starving artist to a successful aritst within the photography realm. It shows the simple abc steps to take to cut out all the time i wasted figuring it all out of how to get to the..making of money...faster.
You can see it here on amazon.com
Report Dominick's answer
Here are a couple of ideas...
Sell more books at one time. Here's how: Your book is about your experiences as a photographer and how you became successful. Have you thought about approaching Kodak (or another company that sells supplies, equipment, etc. - such as a camera manufacturer) and inviting them to buy large quantities of your books? They could be used as giveaways to customers, for example - as a bonus for buying. Another idea... contact photography supply stores...same thing... (Of course, this would be on a smaller scale, but they might still buy 25 books at a time...) Then you've got photographer's associations - sounds to me like your book would make a great gift for members...
Then you've got night schools, city colleges, and organizations that teach people how to be photographers - again, your book could be used as a bonus or gift.
Then you've got literally millions of nonprofit organizations - such as Big Brothers, Big Sisters... the United Way, Points of Light Foundation. You could offer your book as something they would purchase and give to donors who make a specific dollar amount as a donation - like they do on public television - and again, you've got public television...
Another more entrepreneurial idea is for you to offer workshops -either live or virtual using teleseminars - to teach budding and struggling photographers how you did it. You could charge a set fee for your workshops, and your book would be the study guide.
Another idea is to create a home study course around your book, adding perhaps a workbook, audio files and even videos - and give your book away as a bonus. (The fees for the home study course should be enough to cover the cost of the book).
There are more ways, but those should give you some ideas to get started. Good luck and let us know how things go!
Report Cheryl's answer
The first question would be, who is your target market? Who would be buying your book? Once you know who your market is, you can reach them using the techniques that Cheryl outlined as well as many more.
I suggest that when you know your target market, you put up a 1-page website promoting your book, where you're speaking the language of the buyer. You can also use teleseminars, joint venture with other partners to promote your book, offer a chapter as a free bonus, put it into pdf format and allow people to purchase it online. Your options are virtually limitless.
It's most important to start with your target market. WHO is buying your book? WHY are they buying it? What triggers their buying decision?
It's not as complicated as it may seem Dominick ... it's a process. Once you know the process/the system, you can use it for anything you want to market/sell.
Report Miki's answer
First off, thank you both for your help. I do hold classes at my studio to help up and coming artists to learn how to cut to the chase and concintrate on the ..making money..side of this art of photography ..and i show them they can fund all the other areas of photography they love more so with the money they make from the...wedding side of this business. So the market is anyone that has a camera and wants to make it into a business. I hold the classes thru those photographer groups where the group leaders take a small cut of the fee i charge and then they post up my class to all of their members to sign up with me.
This is more for my fun and to help. This has paid for all my costs i put into having the book made, so i am at break even with my cost of the book. So far everyone lines up and shakes my hand after each class and says...wow, their was no balony, you are right to the point and make things very clear of the steps to take in just one 3 hour class for $65! Many of these students have taken classes like mine for $500 or more and still they are unclear of what to do after those classes. So i know after a year of holding my classes and the feed back from my simple 80page small book, that it makes sense to these people.
I admit i think some of the ideas you both mention but being an artist i suppose it takes me more time to get motivated to also be the marketing person as well. It is not really fun for me. I rather someone else use their talent to get me to the door of all these places you mention and i am happy to split my fees with them if they make it all happen.
I have tried to get my book into photography stores on consignment but no word back from them yet and that is still small business compared to how i would like to see it sold. Which is in all the high school and college book stores across the usa where the school offers a photography class to its students. I know that i wish i had a simple, how to be successful in photography...book when i was in college to show me what to do after my classes were over.
But the colleges near me so far said there was a lot of politics to get a book into a college book store, which meant...no.
I wonder if there is like an agent for doing this for me? There is for stars that write books? This random knocking on doors is not my strong point.
Report Dominick's answer
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