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What is the best way to market and advertise an ecommerce t-shirt business?

Are there recommendations of ways to advertise an ecommerce t-shirt company on social media? Are there any gimmicks or tricks someone has done to drive attention and consumers/customers to a website and/or social media that was efficient and worked?

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Utilize social media to promote your business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you. Here are further details at the FREE web site I maintain for small business as an extension of my volunteer work:

https://www.smalltofeds.com/2015/05/why-social-network-to-promote-your.html

https://www.smalltofeds.com/2015/04/maximizing-free-social-media-utilities.html

Report Kenneth's answer

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It really boils down to capturing the attention of your target audience. Don't waste money on irrelevant people. For instance, let's say hypothetically, you create a shirt with an 8 ball on it. You migtht target people who enjoy billiards.

Then think about income demographics of the various locales you're marketing to. How frequently do you think a person making $100k-$250k per year wears t-shirts, versus say a person that only makes $25K-$50K a year.

Also, think strategically in your marketing efforts. What geographies most frequently wear t-shirts in the summer? How about in the winter? Make sure you're locations are relevant at that time. Don't forget, while the northern hemisphere is freezing in the middle of December January, the southern hemisphere's cooking!

Lastly, when you're first starting out, focus on promoting your product. People who buy your products will help you develop your brand strategy. As your company grows, so can the message it's sending to its customers and prospects. But it happens over time, not overnight.

Report Sean's answer

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Selena! Question: How are your t-shirts different than others in the market? Why someone should buy a t-shirt from you? What are the other services (like printing or graphics) you provide when someone buys t-shirts from you?

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