What is the most effective way to advertise and market my business using the house of brands approach?
I have started a direct-to-consumer cosmetic business selling aromatherapy and skincare products under 2 brands. I'm having difficulty deciphering an efficient method, on a small budget, to market the aromatherapy brand and the skincare brand. Should I focus on growing the brand awareness of the company itself prior to running campaigns for the product brands? I need a solid marketing strategy.