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how do I start creating a marketing strategy for cafeteria small business?

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Hi Clayton!

A basic marketing strategy contains information on the marketing mix or the 4 Ps (Product, Price, Place, Promotion).

Product - you need to figure out what you are selling in both products and services and how it compares to competitors

Price - determine the right price to sell your product/service that will make you profits but also be competitive

Place - place is the way you will distribute your products or services. will it be in  a store front, online, shipped, through a wholesaler, etc...

Promotion - this is how you will communicate and promote your product or service in the market.  There are a lot of ways to do this through advertising, sociel media, etc.

I highly recommend using social media as a platform because it is free! Make sure you are on yelp, instagram, facebook, twitter, pinterest, etc. Make sure to have a website that is easy to use and very clean and simple.

Here is a site to get you started with the basics of marketing:

http://www.quickmba.com/marketing/

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thank you very much for commetning with a profound advice, I have the website, hence we are now connecting our website with the social media platform.

 

Thank you very much Katie 

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