How do I increase my customer base

1st thing that you have to do is to specify your positioning

Then analyze the market structure

After you did that you'll be able to define the most suitable strategy for your business

To Increase your customer base you should consider the following:

Build brand awareness on social media, Partner with other businesses, Run email marketing campaigns, Provide excellent customer service always, Encourage customer advocacy, Create freemium offers, Adopt customer service tools, Collect customer feedback.

Hope this will help