Hey Dave, took a look at your site there. You’ve got some awesome content, great testimonials and the site’s super easy to navigate, so some of the suggestions I’ve made will be simple enough to implement if you decide to use them. Here are 6 suggestions I’ve made.
1. One suggestion, if possible, is for you to add in a listbuilder. I mean I can subscribe but I’m almost forced to look for the subscription button. The best one’s that I’ve suggested to some clients is the likes of Sumome’s listbuilder or else Hellobar.
2. I’d also suggest an opt-in offer. Something like “Get your free 5 step guide to intelligent betting” or since your “Do you want to make £125000?” seems to be the most popular post; You could add in something along the lines of “Grab your copy of the betting tool-kit that made me £750 profit in 2 months”
3. I’d probably also just write “testimonials” or “See what some of our members are saying.” Or “what other people/betters are saying” as “subscriber testimonials” seems a bit over-used and generic.
4. Another one I’d suggest is the likes of guest-blogging, starting a medium.com account or commenting on forums. If you do decide to go the guest blogging route I can imagine you going to the likes of http://www.theracingworld.co.uk/ and asking to guest post/promote your content there.
Naturally posting on these high-traffic sites and being seen as an “expert” will prompt more people to visit your site resulting in more subscribers. I’ve never had the need to guest blog since the majority of my work/attention comes from forum posting/posting in private Facebook groups etc. so I won’t say anymore on the subject.
5. Another way is simple forum/group commenting, which is what I use. You’re on the right track since you’ve already mentioned twitter and Facebook. Maybe you could expand to horse racing forums such as http://community.betfair.com/horse_racing/go/forum/view/94102/165750/horse-racing
6. This last point is regarding your Join formbet page. Personally I’d rearrange the layout. I mean I see £156, £35, £10, £2 and naturally you want people to pay the £156. I’d put the one that says £156 towards the right hand side since people are reading left to right so I’m seeing this massive number then these smaller numbers afterwards, which (for me) makes the bigger number stand out more. Additionally I’d say most people are lazy when it comes to monthly calculations so under £156 you could say something like “save 25%” compared to paying the monthly one. Having said that I really like the fact that you highlighted it and said “best value”. Also maybe you could add in another number like £230, while still keeping the £156 as the best value. That way your audience won’t feel like they’re buying the most expensive option. However, on a side-note perhaps your audience prefers a premium offer and in that case leaving the £156 as the highest would result in higher sales for you. It’s something that you’ll maybe test in the future.
In any-case hope that helped Dave
p.s. if you feel unsure about the way I've explained anything just send me a message and I'll get back to you asap.