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What is the best branding and marketing strategy for my startup?

My startup provides an online platform for listing of heavy equipment for rental,sale and auction. The problem the startup seek to solve is delay in equipment acquisition,equipment fraud,long-chain of brokers etc.Target audience include project managers,contractors in construction,marine,mining haulage sectors etc. I seek the market entry strategy as well.. Looking to learn fro your soon thanks Aaron

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Since you are an on-line business, consider taking advantage of the many free social networking sites to promote your enterprise. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.

Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.

Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.

Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Facebook, Empire Avenue, Pinterest and About Me will serve your site well.

You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.

Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.

Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.

Report Kenneth's answer

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Awesome! Your contribution is indeed inspiring..early on i wasn't sure if ad sense would fit into the equation but with your piece my confidence just got a boost...... thanks for your time and effort.

Report Aaron's answer

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Awesome! Your contribution is indeed inspiring..early on i wasn't sure if ad sense would fit into the equation but with your piece my confidence just got a boost...... thanks for your time and effort.

Report Aaron's answer

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hard to say but check our marketing strategy section @ www.mystartuphandbook.com

Report Luis 's answer

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Leverage your existing social/professional network and create a database of everyone you know. Reach out to each of them via social media, email, direct mail, door drops, to let them know that you have launched a new business. If you are able to provide an item of value - - an information article about your industry, the benefits of the product/services that you are providing, a token with your business card or contact information on it (customized magnet, customized notepad, customized pens, etc.) do a pop-by to their homes and leave them on their doorstep especially as we continue to social distance. The key is to start with the people you know; let them know that your new business/service is that you are providing and then to ask them for referrals. And then continue to build your database with any of those referrals or new people that you come in contact with. Keep in touch with your database on a regular basis (monthly, quarterly) to keep yourself top of mind and to ask for the referral. Keeping in touch with your database and prospects on a regular basis is key even if they don't need your services right away they may in the future or come across someone who does. Good luck with your business venture!

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