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You will be able to advertise in social media with a small budget. Here is an interesting course offered by eDX. It is a free online course. Try it out
Report Praful's answer
Maximize Free Social Media Utilities to Promote Your Small Business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you. Set up a Google or Word Press blog as an extension of your web site. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in. Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Alignable, Pinterest and About Me will serve your site well. Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked. For further details please see: ** https://www.smalltofeds.com/2015/04/maximizing-free-social-media-utilities.html *
Report Kenneth's answer
Alex, just own the business- I mean, the same way you will post your picture on social media, same way, post your products, target your friends for now, get a facebook page(create it yourself) attach your identity, then own it, be consistent! Good luck!
Report Binnah's answer
There's no best approach, its like a physical store, quality, price, uniqueness, niche etc If you have good quality items they will sell