MicroMentor is Responding to the Coronavirus (COVID-19) Impact on Businesses. Visit our Coronavirus and Small Business Resources page.
Personal, professional and business branding is occurring regularly, whether or not we are aware of it.
From our web site presence to our postings on the sites of others, from our credit ratings to our cell phone records and application navigation, we are tracking others and being tracked ourselves.
Deciding to become active in social networking is really a matter of managing personal, professional and business images/brands or having them manage us.
THE INTEGRATED SOCIAL NETWORK
Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.
Contacts are the engines that power the wheel.
Content is the fuel that feeds the social networking contacts and powers the wheel.
As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).
Limiting factors are the quality of the core content and knowledge/persistence in networking.
CONTRIBUTE TO OTHERS
Blog, post and contribute to Q&A features on several sites:
It allows insight in solving the difficulties of others; always a satisfying achievement, dovetailing with professional endeavors and creating a positive image.
The manner in which a response is worded conveys values, expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on a reference to others; all healthy forms of communication.
Ratings features allow evaluation of responses by a large peer group.
With the growth of social networking international participation increasing dramatically, it provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.
The historical record of questions and answers, posting content and feedback is searched regularly by a large, world-wide community and draws others to profiles and web sites long after the initial dialogue has occurred.
MAKE PRUDENT JUDGMENTS
Evaluate other net-workers for consistency. Value the participants who realize these are huge and open forums and who keep an open mind to input.
Do not value narrow minded use of these features for exclusively personal or business gain, control freak attitudes, and those who delete replies or answers because they disagree with the responses they are getting or are not getting what they perceive to be desirable results.
THE END PRODUCT:
A brand, an image and valued content, carefully cultivated, exchanged and viewed regularly with others and communicated for success.
Report Kenneth's answer
My advice is quite hampered because I do not know what product/service you are offering. Marketing Plan is not a nebulous plan. It's distinctive. A workable marketing Plan should take into cognisance the four ps- Price, Product, Place and Promotion.
Since I don't know your product and your place, advising on this may not be thorough, however, as a business consultant,this few strategies can work for your brand
A definite plan is crucial for being successful as an entrepreneur. It is going to help you map out the details of your business and discover several issues.
However, it is imperative that you develop a plan in order to be successful. A marketing plan will give you the framework for your marketing campaigns.
-Build a website for your brand. -Articles Marketing: 18% of marketers state that content marketing has the greatest commercial effect on their business in 2019. Content marketing and advertising is the method of making and distributing an invaluable, relevant, and constant article to attract and engage an audience and also drive a profitable client to your product.
-Organic Social Media The world is social. You need to brace up for that philosophy, This is one major route that drives sales to your small business. Making use of social networking for business is truly non-negotiable.
67 % of consumers use social media for customer care, and 33 % favour using social media rather than the telephone.
If your potential clients cannot find your business on social networking, they are going to look for your competitors. The real issue is not whether you must have active social networking accounts; it is just how much time and information you ought to be investing in raising your social audience.
-Depending on the kind of product you are offering,can you offer a free service for your product.The free service might be for a period,It gives you access to clients.though It may not be ideal strategy every businesses, but if you offer an expert service ,consider free service.
-Optimize your contents and articles,so that they will attract leads to your website. -Joining local business groups will give you the chance to meet up with various other like-minded individuals who already experienced and they will be willing to share ideas and cross connect with you. -Depending on the resources available,discuss with some marketing agency in your locality. They will craft a a workable marketing plan for your small business and advise on the viability of your project.
Report Aaron's answer
"I would like to know the best ways to market my start up and make it a sustainable brand"
Refer to your quote above ... If you are seeking for "how to" with a wide opening question about the brand at Startup stage, the best way is to go to perform a Google, you can get much more valuable information.
If I going to answer your question, I will simply do a search in Google and copy and paste accordingly - which has little meaning.
To have a successful startup, I am expecting you going to build and test a scalable, repeatable, viable business model - I don't why there is a need to emphasise on brand building at such an early stage. Thus, I suggest you relook what you are looking for, more pragmatic, focus on what should be done at Startup stage.