What is the best way to approach the holder of the trademarked term "SAT" to request authorization to use this term in my Google Ads?
My website acedittestacademy.com sells one main product: a live online course in SAT prep. I cannot advertise effectively on Google ads without using the term "SAT" in my ad headlines. But since the term "SAT" is trademarked, Google Adwords will not run my ads until the owner of this trademark fills out a 3rd-party authorization form giving me permission to use this term in my ads.
As far as I can tell, my main competitors in this market HAVE successfully gotten permission to use this term. (When I search "online SAT classes" in Google, paid ads from my competitors which use this term appear.)
Google Ads has given me the name and email address of the person who holds the rights to this term. I could, theoretically, just write her an email out of the blue saying, "Hey, I sell lessons on the SAT, please authorize me to use your trademark!" or some such simple message. However, this is a high-importance issue to my business, and I want to get it right. What is the correct way to approach the holder of the trademark in order to request that she fill out Google's 3rd party authorization form?
For the record, I run a very small business, and the competitors I have researched are big fish. I'm not sure how that will bear upon the process of requesting and receiving authorization.