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I really want to know the most effective way to get across to my audience. I created a page for my company of Facebook and instagram. I only get response from my friends and probably distant relatives. I want possible clients...

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Utilize social media to promote your small business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.

Set up a Google or Word Press blog as an extension of your business marketing. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.

Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.

Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.

Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Alignable, Pinterest and About Me will serve your site well.

You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.

Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.

Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.

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Kenneth has offered great solutions but I want to add that you should like at kind of content you put on those pages. Are they captivating? People love to read contents that are entertaining and educative.

After doing this, you need to be patient. Big brands you see today didnt get there in one day! It takes years of commitment and perseverance.

Try this and surely you will achieve your dream!

Best of luck.

Kayode

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After 10+ years of experience in the digital marketing industry, I would like to tell you that play a psychological game with your potential audience, if you want to successfully build your brand on social media.

Here's my favourite simple steps, that you need to follow:

1) Increase like (min. 1000) and review on your Facebook page. Because 90% of people like to connect with a brand, not a new business.

2) Make a weekly Facebook page post calendar schedule (1 post in a day) with image and video alternative.

3) Create your own free lead magnets like ebook, guide, free trial or something valuable for free. Please search "digital lead magnet for business" word on google if you don't know about.

And, as a Kayode said, "After doing this, you need to be patient. Big brands you see today didn't get there in one day! It takes years of commitment and perseverance."

I hope it will help you!

Thanks Harshad Patel

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