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Sustaining start-up requires dedicatedness to certain parameters ranging from professional to social and mental factors. First, you must have a clear direction for your startup on near, medium and long terms. Secondly, you would be to school yourself in the essentials of Excellence. Then you need to identify with an industry. This is where your relevance will be ponded. Have a skill building or capacity building program for yourself. And be ready to network. No business thrives alone. Then start setting standards, create contents for your business and use every available tool to project it. Have a mentor or a coach as a consultant for your brand. The encumbrances of starting out are easier borne with mentors and coaches.
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