Well, by growing your business, that means you already have a specified group audience, you already have a product you sell and your firm is pretty sitting comfortably within an industry. Aside from ensuring that the product/service you offer is quality and value-driven, building relationships is the best way for your business to thrive. By relationship, it's a three-way thing. You keep existing customers engaged so that they stay loyal to you. And content marketing is the best way to do that. Second, you need to have a better relationship with influencers. They will help scale up your business. Last, you need to associate with your competitors. You are all targeting the same customers.