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how to make a right marketing strategy

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What is your marketing plan. Your Plan informs your strategy. There are several steps involved summarised in the need for market research that determines your clients needs and identify opportunities; only then you can formulate a strategy specific to customer needs. Then you can implement. I will strongly encourage you to work with your mentor on this one.

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First step is to identify your market, your customers whom you want to reach out to, sell your product.

Then find a way to communicate with them. Establish some communication.

Understand their requirement. Understand what, why and when will they buy from you.

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If you believe Internet tools are the total answer to your issues, perhaps you should consider a marketing plan before you make your tool selection.

As a small business counselor I have noticed there seems to be a belief that automation, the Internet and social networking can make the business succeed when in fact the real design of the enterprise itself is lacking (niche, market base, business plan, competitive analysis and financial forecasting)

I hear from many clients who ask, "What Now?" having launched an enterprise that is going nowhere because they are driving the tools and not the car.

I take them back to the garage; design the auto to see if it can run and then apply the wrenches retroactively if that is possible. It is usually a traumatic experience and could have been avoided with strategic and business planning before launch.

Below is a simple test to develop your potential idea for a business.

Do you have a product or service niche in mind?

Do you believe you have a market for 1 above and the means to reach it?

Are you willing to develop a business plan to validate 1 and 2 above before you launch? If the answer to the above questions is "Yes", design your business vehicle and the road map you intend to follow on your journey. When you have completed the above definition and planning process you will then be in a position to astutely select the tools you wish to use along the way and apply them successfully.

You will be able to network your vehicle, pick up riders as industry partners, and attract revenue fuel in the form of customers by marketing and social networking based on the thorough definition and content of your business plan. For further guidance on this type of planning, please see the answers to the following question here at the Micro Mentor Q&A Feature: https://www.micromentor.org/question/4871

Report Kenneth's answer

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