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I need help with getting customers over my competitors

Hello, I currently run a cryptocurrency brokerage and although I have a few value skews, my competitors are massive and have a lot of things I frankly cant afford right now in this stage of the startup. I do have things that no one else has, a lower price, better customer service, but I need help with customer acquisition and getting them to see the value in my brokerage and service compared to others! Thanks for all the answers.

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Hi Ryan, thanks for your question. Who are your target customers? Are you in the arena competing with big firms? In terms if your competitive advantage - lower price is probably a given since you are small firm and better customer service is something everyone says unless you are able to quantify it some ways. Often times, small firm and lower price also mean high risk for big clients and they tend to not give small firms a chance because of that. Is there any other competitive advantage that truly differentiates you in your products or service offerings? Can you elaborate a bit more on your environment - such as what size firms are your competitors, what is your market size, what is your geographic concentration? Have you had chance to create your customer/client profile, identify their needs, and why they should do business with you? Happy to connect directly and chat more.

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