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Mood, need, interest, situation
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Great answers but thats more of an marketing analysis. Factors of impulse are more like Buying defenitions and behavoir: 1. Jones Factor - People follow the Joneses; they want what others have. 2.Indifference Factor - Sometimes simply not sweating the sale will land you the $ale! If you act needy people will sniff it out like a hound dog. 3. Fear of Loss- . One of the greatest fears people have is a fear of loss. If you can effectively stir that fear of loss within your prospects, they will be scared stiff of losing out! 4.Sense of Urgency – It is not good to let your prospects feel like they can get what you have to offer anytime they feel like it. In total there are 12 factors look them up and apply them to real situations.