This question is a bit vague but I'll take a stab at it. It sounds like you're looking for funding. Think of funding just like you would any request where you are asking for something. People will usually give it to you if you have solid reasoning and understand the interest of the other party. In business, this likely comes from the following process: 1. Write up a business case that forecasts out what the potential cash flows are of your business 2. Explain the return on investment that the individual would get for investing in your company 3. Find a place to present this data in a clean format (i.e. a bank, venture capital contest, etc.). From my experience, 99% of requests that have sound reasoning and can paint a clear picture with data succeed in getting what they are asking for.
Conversely, you could go down the Kickstarter path if you have a product that would interest a targeted population of everyday people. For example, a grocery store likely could not be "Kickstarter-ed", but some sort of food product that could fall into the CPG (Consumer Packaged Good) category may make more sense.