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Good morning. The world is definitely going digital how can I position my business for a digital economy?

What are the things I need to know or do or have to be able to effectively make use of the digital economy?

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By having your business on the social media handles. You have to keep advertising and sharing so that other people can see what you do and engage your goods and services. Make use of Facebook, Instagram, Google maps.

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Hi Hossana. You need to create a digital marketing subplan compatible with your previous market analysis and current business plan. There you should include social media activities (examples in: facebook, instagram, linkedin, youtube), e-newsletters, blogging, and so on. Ensure creativity, consistency, attractive and trusted content/information/graphics. You need discipline to keep a permanent, interesting presence (and good image) online, posting frequently, answering questions and requests, updating your webpages. If budget is not a problem consider paid publicity and online marketing outsourcing. Read the following links for more ideas: https://asapconnections.org/downloads/social-media-guide-farmers-2.pdf/ --- https://extension.psu.edu/marketing-your-agritourism-business --- https://smallfarms.cornell.edu/2019/07/selling-real-farm-products-in-a-virtual-marketplace/ --- Best regards.

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