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What does someone need to know when starting a business?

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One needs to know his/her target market adequate enough, identify a gap in their needs spectrum, and come with a product/service that will close that gap efficiently and effectively.

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For one to come up with a product/service that can close that gap effectively, it calls market research.

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Market research requires one to carry out a survey in the target market and identify the products and services already available, and identify their lapse in the satisfaction of the customers.

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The most important thing in business is to know your customer .

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There is a proverb 'look before you leap' otherwise there is a great chance of losing your all money. Before starting a new business you should plan well. Research about customers demands what they want. Besides research your competitor, how do they promote their business. Overall, you need a proper plan in order to get success in your business. Suppose, you are going to set up a new website based on writing. In this case, you should visit others' writing websites in order to see what they are doing to get visitors. For me, I have been following this one https://graduateway.com/essay-examples/dimension/ Because I would like to focus on writing as well. Let see what happens next.

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