If a business wants to improve or move up to a higher level of performance, it is usually a good idea to identify “best practices” within your respective industry. Every industry has a set of best practices which can include best in class performance. For example, when I look at your type of business (laundry services), some laundry services follow operational best practices to reduce their utility consumption. A laundry business consumes a lot of water and electricity. Therefore, your operating expenses are higher than most businesses. Those laundry businesses that use best practices have found ways to reduce wash and/or dry cycle times without sacrificing service, thereby reducing their operational cost.
You should also study and observe what other laundry businesses are doing to service their customers. Here in the United States, most laundry businesses do more than just wash clothing. They also do alterations to make cloths fit better, rent tuxedos or other expensive clothing, or repair shoes. Some laundry services offer pickup and delivery here in the United States as well as Express Service which has premium pricing.
By studying the competition and your industry you can learn how to take your business to a higher level. This often consists of implementing best practices that have been identified for your respective industry.
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1.Broaden Your Offerings
Extending your laundry business's service offerings also aids in the expansion of your consumer base. Provide a wash-and-fold service.
Because laundry is one of the most despised duties, eliminating all aspects of the task off a customer's plate has its appeal.
Customers use wash-and-fold services when they drop off soiled clothes and you return it washed, dried, and folded. This service attracts new customers because it is considered a luxury service and appeals to a different clientele than the average laundromat consumer.
Furthermore, it can assist declining dry-cleaning firms by recruiting new and returning clients. 3. Concentrate on Local Marketing Strategies
2.Perform an audit of your Google Business Profile.
Boost your local search ranks by utilising this free service, which allows potential clients to instantly find, learn about, and contact your business.
3.Choose on-demand laundry services.
Take delivery to the next level with on-demand laundry services.
On-demand laundry, also known as the “Uber for laundry,” allows clients to quickly request washing services whenever they need them. Users may schedule laundry pickup and select the services they want, similar to how they would request an Uber through an app or website.
When their clean laundry is ready, it is delivered.
4.Boost your social media presence.
Seventy-six percent of consumers use social media to seek for local businesses, so make your laundry service easy to locate by creating social media accounts and becoming active on the platforms.
However, you do not need to be present everywhere; instead, concentrate on the social networks that are most crucial to your organisation.
It's crucial to be active on Yelp so you can respond to consumer inquiries and reviews, for example, but a TikTok account is unlikely to help you attract local customers.
5.Invest in local digital advertising.
Yelp and Google are both excellent sites for advertising your laundry business since they will connect you with customers who are looking for your services.
When someone searches for "Seattle laundry service," for example, Google's Local Services advertising appear within your service region. Furthermore, you are not required to pay for the advertisement unless someone approaches you as a result of it.
Contact me if you need further assistance.
Hope this helps.