For entrepreneurs, turning a passion into a business is the ultimate dream. But that dream doesn’t come easily. It’s hard work, and there are challenges around every corner. Fortunately, entrepreneurs don’t have to go it alone. Their chance of success increases with access to the business knowledge and guidance of experienced professionals.
MicroMentor is a free, easy-to-use social network that allows entrepreneurs and volunteer business mentors to connect so they can solve problems and build businesses together. Join a growing community that has already created thousands of mentor-mentee matches and continues to make an impact through the power of mentoring to help small businesses thrive.
Cynthia is a young social entrepreneur from Nigeria who joined MicroMentor to grow her biodegradable dish soap business, Everglow. Cyndy was connected with Gary, a former executive from UPS. Gary leveraged his extensive experience with sales, marketing and global logistics to help Cynthia, who then implemented a major rebrand and made crucial decisions about labeling, pricing, packaging and distribution. Gary helped Cyndy gain a competitive advantage within the burgeoning liquid soap market in Nigeria. Her business grew by 40% and hired 6 new employees. EverGlow is now being pursued by venture capitalists and bar soap manufacturers.
Cynthia is now launching a second social enterprise focused on cassava which will improve the environment and increase farmers' incomes. Read more...