MicroMentor Blog

Stories, Advice, and Updates from MicroMentor

Mentoring: It's All about the Relationship…Building

May 21, 2021

Mentor Dr. Vanessa S. O'Neal shares her strategies for identifying her own goals as a mentor and for building a supportive and accessible community of her mentees.

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MENA's April Entrepreneur of the Month

April 30, 2021

Meet Zahrat Omar, Entrepreneur of the Month from the Middle East/North Africa region. Her online platform helps small businesses in Egypt reach more customers with an interest in fashion.

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The Coalition to Back Black Businesses: The Prince of Conquest Empire

April 15, 2021

The Coalition to Back Black Businesses (CBBB) is a collective effort to drive meaningful change within the Black business community by delivering much-needed short-term relief and supporting the long-term success of Black-owned small businesses and the communities they serve. Read more about the impact the coalition is having on small business owners like Irvin “Prince” Lynch.

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TripAdvisor Employee Mentors Helping Small Businesses Survive COVID-19

March 26, 2021

Since 2015, Tripadvisor and the Tripadvisor Foundation have been vital partners to Mercy Corps by investing in the future of refugees, helping communities survive COVID-19, and most recently, supporting small business owners through MicroMentor and helping to curb COVID-19's devastating economic blow to small businesses globally.


Building Equity for Women Business Owners in the MENA Region with Support from Google.org and Mastercard Center for Inclusive Growth

March 4, 2021

This International Women's Day, we are proud to expand our reach in the MENA region with support from Google.org and Mastercard Center for Inclusive Growth. With their support, we will connect women entrepreneurs throughout the MENA region with business mentors to empower small business owners like Marie, Ola, Jumana, and Masa.


Amidst Difficulty Lies Opportunity

February 2, 2021 | Written by Carnell White

In a year full of unprecedented challenges, MicroMentor’s annual impact findings prove the value of mentoring in building entrepreneurial resilience and increasing business survival. Read more about the report.

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Introducing: The Larson Award for Outstanding Service in Mentorship

January 21, 2021 | MicroMentor Team

Congratulations to mentor Ken Larson for being both the winner and the namesake of our new annual award: The Larson Award for Outstanding Service in Mentorship. Read more about Ken and why he loves mentoring.


Growing in MENA Region with Support from Google.org

January 21, 2021 | MicroMentor Team

MicroMentor is proud to expand our reach in the MENA region with the support of Google.org. As an innovation of Mercy Corps, our easy-to-use business mentoring platform will continue to provide crucial support to help small businesses build resilience and adapt to survive, retain jobs, and position themselves for recovery and growth through virtual mentoring.

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Taking the Leap

January 11, 2021 | Written by Katy Mitchell

January is mentoring month and to celebrate we want to share a story about the impact of mentoring from our community. Krista Robinson is an American entrepreneur who had just taken the leap to launch her business when the COVID-19 pandemic shuttered the United States. Her mentor, Amanda Mailey, has helped Krista hone in her messaging and build out a go-to-market strategy specifically to help dance studios in peak moments of their business. And with the pandemic, that meant pivoting services towards preparing studio owners for virtual dance classes.


3 Entrepreneurs Navigating COVID

December 10, 2020 | Written by Katy Mitchell

COVID-19 has struck a devastating blow to small businesses, and we have heard many stories of the incredible hardships faced in every corner of the world. At the same time, we have found hope and inspiration in stories of courage, resiliency, and strength from our community. Read more about how 3 entrepreneurs from around the world have been using the pandemic to launch, pivot, and grow their businesses.


Building New Opportunities

November 11, 2020 | Written by Katy Mitchell

Cera wanted to give back to her home community in Kenya after finishing university in the United States. Harnessing the rich natural resources of her home in Kenya, Cera founded Ecodunia, producing bags and wallets that are ethically made, sustainably sourced, and that empower Black communities. With her mentor's help, Cera has honed in where her business is going.


Finding Your Cheerleader

September 22, 2020 | Written by Noah Nuñez Gross

“I think a lot of people don’t know how much they need a mentor until they have one.”


Positioning Yourself for Success

June 25, 2020 | Amadou Doumbia and Eric Jude

Sometimes positioning your business’s brand means building and leaning on your personal brand and reputation. That’s what mentor Eric Jude helped Australian marketing expert Amadou Doumbia learn when he decided to launch his own agency.


Financials Are Your Co-pilot

June 23, 2020 | Hanna Obersteller

In times of crisis, effective cash management will either make or break your business’s survival. During the pandemic, Mentor Hanna Obersteller worked with Nigerian entrepreneur Salman Olawale to build a more resilient model for his laundry business through financial management and planning. Here, Hanna speaks more about navigating and understanding the role finances play in your business's growth.

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Finding Opportunity

May 26, 2020 | Vibhas Sen

Sometimes a crisis forces us to change course and pivot our business. Mentor Vibhas Sen (a brand & marketing consultant, frequent TedX Speaker, and Paralympian) helped an entrepreneur do just that—and in doing so helped them manage to far exceed their original goals even in light of COVID-19.


Dear Entrepreneur, How Are You Feeling These Days?

May 11, 2020 | Eleftheria Egel, PhD

How are you feeling these days? For many of us, our optimism and hope varies day by day. What comes next? Can my business survive? What will my community look like when the pandemic is through? Mentor Eleftheria Egel, PhD, shares her advice for taking stock, resting, and approaching the challenges so many of us are facing with calmness.

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Preparing for Disaster

April 29, 2020 | Vijay Nair

Does your business have a Disaster Management Plan? A Business Continuity Plan? Learn more about the importance of planning for crises from Vijay Nair, a mentor with over 30 years of experience in the IT industry in the United States, India, and across the Middle East.

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Boss Ladies of MicroMentor: Part 1

March 3, 2020 | Interview with Tatiana Pérez Petrone

"Through my professional career, I have had the opportunity to work on the side of smart, empathetic and amazing women."

In honor of Women's Month, we turned to three global members of our women-led leadership team to learn more about the impact mentoring has had on their careers and how they hope to inspire the next generation of female leaders. First up is Tatiana Pérez Petrone, Global Programs Director at MicroMentor. Tatiana, based in Mexico City, holds an MA in Social Community Psychology from the University of Buenos Aires and leads our expansion in Latin America, MENA, and SE Asia.


Making the Most Out of Your MicroMentor Experience: 5 Tips to Follow After Registering on the Platform

February 28, 2020 | Written by Loretta Taylor

Congratulations! You’ve taken the leap and registered on the MicroMentor platform. Now you’re ready to find the perfect mentor to help your business grow and meet its goals. Now what? How can you make the most out of your MicroMentor experience? We’re here to offer you some tips.


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